Types of Facebook Ads in 2020 | How to Bring Advertising Success to Your Business

Marketing Agency
Dec 21, 2021


Welcome to The Visionators, a leading provider of SEO services in the Business and Consumer Services industry. In this comprehensive guide, we will discuss the different types of Facebook ads in 2020 and provide valuable insights on how to bring advertising success to your business.

Why Facebook Ads?

Facebook, with over 2.7 billion monthly active users, offers a vast potential to reach your target audience effectively. By utilizing the various types of Facebook ads available, businesses can get their message across, increase brand visibility, and generate valuable leads and conversions.

Types of Facebook Ads

1. Image Ads

Image ads are the most common type of Facebook ads. These ads consist of a visually appealing image paired with a compelling headline and ad copy. Businesses can use image ads to showcase their products, services, or brand to capture the attention of users in the Facebook feed.

2. Video Ads

Video ads are highly engaging and have the power to convey complex messages more effectively than static image ads. With Facebook's autoplay feature, video ads can capture the attention of users as they scroll through their feed. Businesses can use video ads to create brand awareness, promote products, or share captivating stories.

3. Carousel Ads

Carousel ads allow businesses to display multiple images or videos within a single ad unit. Users can swipe through the carousel to view each image or video. This type of ad is great for showcasing a range of products, highlighting different features, or telling a story in a visually compelling way.

4. Slideshow Ads

Slideshow ads are similar to video ads, but they use a sequence of static images to create a video-like experience. This format is ideal for businesses with limited video resources or for targeting users with slower internet connections.

5. Collection Ads

Collection ads enable businesses to showcase multiple products from their catalog in an immersive and visually appealing format. When users click on a collection ad, they are directed to an Instant Experience, where they can browse and purchase products without leaving the Facebook platform.

6. Lead Generation Ads

Lead generation ads are designed specifically to capture user information, such as email addresses or phone numbers, directly within the Facebook platform. Businesses can use lead generation ads to build their email lists, generate leads, and nurture potential customers.

7. Messenger Ads

Messenger ads allow businesses to connect with users on a more personal level through Facebook Messenger. These ads appear directly in the Messenger inbox, enabling businesses to start conversations, provide customer support, and promote their products or services.

How to Bring Advertising Success to Your Business

1. Define Your Goals

Before diving into Facebook advertising, it's crucial to define your goals. Whether you aim to increase brand awareness, drive website traffic, or generate conversions, having clear objectives will guide your ad creation and targeting strategies.

2. Understand Your Target Audience

Successfully reaching your target audience requires a deep understanding of their demographics, interests, and behaviors. Utilize Facebook's advanced targeting options to narrow down your audience and ensure your ads are shown to the most relevant users.

3. Compelling Ad Creative

Create visually appealing and captivating ad creatives that resonate with your target audience. Use high-quality images or videos, compelling headlines, and persuasive ad copy to capture attention and drive engagement.

4. A/B Testing

Continuously test different versions of your ads to identify what resonates best with your audience. Test variations of your headlines, images/videos, ad copy, and even your call-to-action buttons to optimize your campaign performance.

5. Ad Placement

Experiment with different ad placements to maximize your reach and engagement. Facebook offers various options, including the Facebook News Feed, Stories, Instagram, and Audience Network. Test each placement to determine which ones deliver the best results for your business.

6. Monitor and Optimize

Regularly monitor your ad performance and make data-driven optimizations. Analyze key metrics such as click-through rates, conversion rates, and return on ad spend. Identify trends, adjust your targeting and creative strategies, and optimize your budget allocation accordingly.

7. Utilize Remarketing

Implement remarketing strategies to re-engage users who have previously interacted with your business. Create customized ads specifically tailored to different segments of your audience to encourage them to take the desired action.


In conclusion, Facebook ads offer a plethora of opportunities for businesses to reach their target audience and achieve advertising success. By leveraging the different types of ads, understanding your audience, and implementing effective strategies, you can effectively promote your products or services and drive desired outcomes. At The Visionators, we specialize in providing top-notch SEO services to help businesses optimize their online presence and achieve their marketing goals. Contact us today to learn more!